Do you have an online marketing strategy?
Is that marketing strategy working?
These are simple questions – until you dig in and pull back the layers. A complete and comprehensive marketing strategy will ensure that you get found online by potential customers. A good marketing strategy won’t include tactics that don’t meet your objectives because that wastes time and money. Each component of an effective marketing strategy is measurable so you’ll know what is working and what you should throw out.
If you rely on the Yellow Pages to get new customers, you may be surprised to know that only about 10% of people today still use them to find what they need. Wow. Does that tell you that the vast majority of the people you want to see you won’t ever know you exist if you rely on the Yellow Pages?
If your marketing efforts don’t include the internet, you’re probably missing out on new business opportunities. Even if you do have a website, your site must show up when people search for what you offer or it’s the same as not having one at all. So why waste the money and effort of having a website if it won’t bring in new business?
If you decide that you don’t want a website, there are still options available for your business to be found on the internet. The bottom line is that you need for customers to find your phone number and/or address so they can call or stop in to buy from you. There are many tactics that you can employ to give potential customers access to your information on the internet.
KD Marketing Solutions is a multi-dimensional marketing company offering solutions based on an analysis of your company. We determine which online marketing tactics will meet your goals and focus our efforts there. We won’t take the one-size-fits-all approach because we know that’s not what small businesses need to compete and succeed in the online marketing world. We will give you an honest analysis of your current situation with a complete, actionable recommendation to implement a marketing strategy that will meet your goals.